Clik here to view.
More on Email and Social Media
There is growing evidence that email and social media go hand-in-hand to drive success. A recent eMarketer article discusses how email drives traffic to social sites and that this has actually...
View ArticleClik here to view.
Re-inventing Corporate Business Strategy — Pitney Bowes and Xerox
I was interested to read about two large companies that are launching new services that create efficiency for both consumers and businesses — and are completely new ventures from their traditional...
View ArticleClik here to view.
Great B-to-B Marketers Recognized
In the most recent BtoB Magazine, there is an entire section dedicated to the year’s best B2B marketers. In reading through the profiles and accomplishments of some pretty impressive executives, one...
View ArticleClik here to view.
Targeting your Direct Marketing Campaigns for Success
As marketing budgets continue to shrink, really understanding your customers is more important than ever. And companies, who have been trying to get a handle on organizing data better in order to get...
View ArticleClik here to view.
The Mindset of Relevant Marketing Messages
Last week I posted on the importance of direct marketing messaging (in all channels – but email in particular), and making it truly resonate with your target audiences. While easy to write about,...
View ArticleClik here to view.
The Importance of Continuing to Innovate
Research-in-Motion (RIM) announced it’s 4th quarter results today. As expected, results were again down — 19% over the previous quarter, and 25% over the same quarter last year. RIM has been in the...
View ArticleClik here to view.
Email Marketing Can Help you be Liked
If you are like many businesses, you are trying to build your presence and level of engagement within your chosen social media channels. It is interesting to see the evolution of all sizes of business...
View ArticleClik here to view.
The Real Impact of Social Media on B2B
I attended a great event this week sponsored by the Business Marketing Association, Southern California (SoCal BMA). OMI has recently joined the board of this organization, and are so impressed with...
View ArticleClik here to view.
CEO/CMO Perspectives on Deriving Intelligence from B2B Social Media
The Southern California Business Marketing Association (SoCal BMA) put on yet another stellar event this week. This event featured speaker Jacques Pavlenyi of IBM in a Part 2 of B2B Social Media and...
View ArticleClik here to view.
Email Marketing Success tied to Marketing Automation
I’ve talked a lot about how email marketing is both art and science in the past. This has never been more true than today. Whether you market to businesses or consumers, using an part art/part...
View Article
